Develop and maintain a retail specific, marketing communication calendar supporting SITKA owned retail stores, leveraging new and existing channels including but not limited to N&M email, social media, direct mail, OOH, performance marketing, ambassador promotion, and local affiliate networks Develop seasonal event strategies with existing brand partners, NGO's, and the S

Operate and execute brand events to drive sales, customer acquisition, direct website and retail store foot traffic, build brand exposure, lead event strategy across all disciplines of hunting and fishing, brick and mortar retail and consumer facing trade shows Create and manage event and outreach strategies that align with organizational brand goals and generate a positi

Lead the development of a holistic community marketing program that drives brand awareness and financial results while strengthening SITKA 's connection to the endemic community of hunters and fishermen through NGO relationships, guides, outfitters, content creators, ambassadors and experiential event activations Oversee a team of specialists who will support forecasting,

Collaborate with the product and purchasing teams to curate a compelling product assortment that meet consumer channel demands Utilize data analytics and sales metrics to evaluate product performance, identify trends, and make data driven merchandising decisions Monitor key performance indicators (KPIs) such as sell through, sales to stock, sales/sq ft., etc. to implement

Up level the consumer experience with a focus on owned retail and key wholesale doors, elevating product, visual presentation, communication, and service while managing the holistic marketplace for retail and wholesale with the development of seasonal retail directives that ensure a unified, and excellent, visual presentation Work cross functionally with Marketing, Mercha

s . Create user personas to represent expanding and evolving customer groups and their associated buying patterns to better inform onsite decisions. Prepare and present reports on findings and recommendations to drive UX enhancements. Identify , m onitor and report on key performance indicators related to overall user experience. Evaluate competitors' websites and onsite e

Deliver quarterly & annual sales forecasts by managing sell in and customer sell through Develop, maintain, and manage account relationships at all levels Partner with a cross functional team in Go To Market planning and execution on a seasonal basis Execute the plan that connects SITKAGear with consumers in a powerful way that is consistent with our overall brand voice C

Generate innovative ideas and concepts for experiential projects (retail stores and brand activations) in collaboration with leadership and cross functional retail and marketing Develop spatial layouts, interior designs, and key experience concepts for owned retail stores that enhance the overall brand experience and drive consumer engagement Design and execute brand acti

Develop and implement a comprehensive written content strategy (website copy, social media posts, email campaigns, blog posts, storylines, etc.) aligned with the brand's objectives ensuring a consistent brand voice across all communication and commercial channels Lead the creation of compelling and effective copy for various mediums, including marketing materials, website

Develop and communicate a compelling creative vision for projects, ensuring alignment with brand guidelines, best practices, and strategic objectives Lead and inspire an external team of creatives, providing guidance, feedback, and fostering a collaborative and innovative work environment Generate original and innovative visual concepts that effectively communicate the de

Machine, repair, modify fixtures, tooling, and manufacturing aids Work closely with engineers, manufacturing, and shop associates to provide input on part/machine design and improvements Perform preventive maintenance of machine shop equipment Be committed to continuous personal development (current machining technology) aligned with current commitments and business needs

Required Qualifications Minimum of 4 years in machine build and modification experience or a minimum of 2 years related technical degree with a minimum of 2 years working in a field related to this commitment Experience with mechanical and electrical assembly and integration of manufacturing equipment Experience modifying existing equipment Experience with thermal process

Be responsible for successfully deploying sustainable standard leadership and lean tools in Elixir including but not limited to; Daily Management, Standard Work, Leadership Standard Work, Value Stream Mapping, Pull System, Visual Management and A3 thinking Help to establish an organizational culture of Continuous Improvement by acting as a coach and mentor to all levels w

Partner with manufacturing, supply chain, plant, and financial leadership to provide reporting, analysis, and guidance on COGS and inventory Analyze manufacturing cost variances and partner with supply chain associates to determine root causes and remediation plans Prepare and present monthly plant operating metrics and variance commentary Lead plant's month end close pro

Deliver general HR program/policy development, administration and compliance Use effective investigation, interviewing and summary tools and utilize the designated online case management tool for tracking and documentation Work closely with the HR Ops & Associate Relations Leader to provide status updates on pending investigations and to support Gore Medical's Investigati